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About Us

Customer-centric approach and flexible processes enable us to create engagement models that allows cost and time reduction while maintaining the highest software engineering standards.

Our Company

Pure Software, a CMM level 4 certified, is a software consulting and services organization that assist business to gain accelerated business growth. We achieve this by optimizing our client’s software investments and by managing their critical business processes, to reduce the total cost of software ownership.

By blending our experience of more than a decade, domain expertise, strategic thinking, and certified talent pool have helped us to create portfolio of services in three distinct areas: Consulting Services, Technology Services, and Digital Services

With our focus, we have established ourselves as leaders in project delivery, resource training, software development, automated testing.

With our customer centric approach and flexible processes, we have been able to create engagement models that drive cost and time reduction in projects while maintaining the highest software engineering standards.

We provide our clients with a unique multi-point engagement model, which enables faster and more meaningful communications between various functional teams involved in the project.

We deliver innovation driven development through thought leadership to both B2B and B2C organizations from various sectors including Telecom, Banking and Financial Services, Pharmaceutical and Life Sciences, Hi-tech, Gaming ISVs and Software product development organizations.

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Our Culture

We believe that certain principles are central to organizations as well as to client’s success. Innovation, integrity, transparency, and commitment are embedded in our DNA, and this helps us in promoting a sincere customer service culture.

We provide our people with opportunities to grow and be more creative while maintaining work-life balance and this allows them to remain self-motivated and committed professionals.

Our leadership has created an inclusive culture as we engage with team and market, which eventually brings openness, knowledge sharing and innovation in our daily work life. This ongoing commitment by leadership helps in improving customer experience throughout the customer journey.

Management Team

  • Anil Baid Anil Baid President &
    Chief Strategy Officer
  • Manish Sharma Manish Sharma Chief Executive Officer
  • Sameer Jain Sameer Jain Chief Business Officer
  • Tushar Bhatkar Tushar Bhatkar Chief Technology Officer

As the President and Chief Strategy Officer of PureSoftware and former CEO at Solutions Infosystems, Anil brings a wealth of hands-on experience to the table. His modest leadership, strategical approach and humble persona, makes him the most approachable for clients around the world. He has earned the goodwill of clients across domains, like telecom, pharmaceuticals, process automation, casino gaming and ISPs. The characteristic parameters that Anil continually reinforces, in everything PureSoftware undertakes, are Quality, Timely delivery and Flexibility in approach. He believes in providing the expertise of a large firm without the red tape, baggage and without convoluted excuses or deployment delays. Attention to detail in every aspect of PS's deliverables, and managing all affairs in a responsive, transparent, and ethical way. His goal is to create mutual value by building and strengthening strategic client relationships, whether it requires us to stretch, think out of the box or be flexible, he makes it happen.

Manish is the Chief Executive Officer of PureSoftware & Arttha, a global information technology company focused on Digital Platforms and Services. He is an accomplished leader in Information Technology Industry with 25+ years of experience across the globe especially, emerging and frontier markets, where he led businesses across Asia Pacific, Japan & Middle East. Manish was previously Business Head and Vice President – South East Asia & Greater China, Diversified Verticals with HCL Technologies, based out of Singapore. He has also held leadership positons in the past in Tech Mahindra, Mahindra Satyam. and TCS. Manish started his career in Engineering & Construction Industry and worked in Middle East and India. Manish holds an Engineering Degree. Manish is passionate about technology trends, building teams out of individuals and order out of chaos. He enjoys reading and public speaking. He is an ardent believer of Digital, Cloud & Enterprise Mobility platform based solutions.

Sameer is the Chief Business Officer and leads all our sales and marketing initiatives globally. He brings in over 25 years of experience in the IT industry. Prior to joining PureSoftware he was worked and has held leadership positions with Virtusa and HCL Technologies. In Virtusa, he was the global head of Application Outsourcing Group and was instrumental in setting up the practice and driving differentiated propositions and solutions for the market. While in HCL Technologies he has played different roles including a 10 year stint in Europe. In Europe, he head the Benelux operations and later led the Lifesciences and Healthcare vertical for HCL Europe. In India he led and won several large deals as part of the Strategic Deals Group aligned to the CEO’s office. He firmly believes in aligning to the digital trends and in driving automation across all spheres of IT to drive efficiencies. His motto is “If you do what you did, you will get what you got” so one should keep changing and reinventing with time. Sameer holds a Masters degree in Business Administration and a Bachelors degree in Engineering.

Tushar is the face behind envisioning business strategies that let our clients achieve their goals and execute their IT related ideas. He brings to the table a unique blend of executive acumen, distributed team-building, solutions design and execution with focus on strong ROI. Accredited with designing over a hundred solutions for global businesses, in domains such as payments, retail, banking, pharmaceuticals, casino gaming and telecom. Tushar has enhanced his skills with every consecutive project. Having worked in the US for more than Three years, and an exposure to international businesses, comes in handy when working with clients across the globe. Multiple patents in the areas of payments, unstructured data management and algorithmic trading, are just some of the prises that sit on his achievement shelf. He is also currently the CTO at Solutions Infosystems, besides being one of the founders of Arttha, a financial payment platform. Prior to this, he's worked as the CTO at Future group, where he directed all IT resource planning, budgeting and operational initiatives.