Organizations today are looking for deep insight from data, both structured and unstructured, of their customers, market segments, internal business processes to draw out a meaningful information which will help them remain competitive and relevant. Leading Industry analysts have suggested that those who do this will outperform the competition by 20% on every financial metric.
Customer insights, pattern-based customer segmentation, buy and sell behavior analysis using Big Data is an area of strength for PureSoftware. We have an in-house Big Data Lab that explores on newer algorithms to extract deeply hidden behavior patterns. We help companies design and execute their information management strategy, needs for compliance and business decisions.
PureSoftware with the use of various analytics platforms like Business Objects, Cognos, Informatica, Pentaho, Boomi, SSRS/SSIS/SSAS, PowerBI, Tableau to help our clients uncover game changing insights that lie hidden behind mounds of data.