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Driving Sales through Analytics for a Pharma Company

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  • Driving Sales through Analytics for a Pharma Company

Need

  • Target a new customer segment while managing to avoid complexity and high overhead costs

Solution

  • Creation of a detailed, value-added database to drive more accurate customer valuations
  • Automated data updates to avoid high maintenance & overhead costs
  • Created a simple user interface that required no training
  • Delivered actionable information – reports that are easy to understand

Outcome

  • Pilot sales team rocketed in national ranking from 63rd to 2nd in four months
  • Highest usage rate of any software tool in the sales toolkit except email
  • Cut total reporting costs in half while growing report volume dramatically
  • Data lag reduced from 9 weeks to 2 days

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