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Organizations today are looking for deep insight from data, both structured and unstructured, of their customers, market segments, internal business processes to draw out a meaningful information which will help them remain competitive and relevant.  Leading Industry analysts have suggested that those who do this will outperform the competition by 20% in every financial metric.

Customer insights, pattern-based customer segmentation, buy and sell behavior analysis using Big Data is an area of strength for PureSoftware. We have an in-house Big Data Lab that explores on newer algorithms to surface deeply hidden behavior patterns. We help companies design and execute their information management strategy, that addresses business analytics, needs for compliance and business decisions.