About Amitabh Chaudhary

Amitabh is the Associate Director, Marketing at PureSoftware.

Amitabh has more than 14 years of experience in Marketing. In the current position, he focuses on crafting strategies for the Marketing team, including Digital, Advertising, Communications and Creatives. His approach to marketing pivots on unleashing the power of the consumer and building trust, connections, and positioning in the marketplace.

What is data-driven marketing and why leading marketers are investing in it?

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