As the Trump administration has backed away from extending even the modest efforts on climate change initiated by his predecessor– let alone initiating any policy even remotely adequate toward confronting the magnitude of the problem– three types of efforts loom larger.
Use psychological pricing methods.
Demonstrate the differences
Offer a money-back guarantee
Test your offer and price, and be creative.
Actual voting data seems to confirm the study; many shareholders are coming off the sidelines on environmental and social shareholder proposals.