PureSoftware announced today that LinkAja, Indonesia’s leading e-money wallet operated by PT FINTEK KARYA NUSANTARA, has chosen its Arttha Digital Payments suite to power the core systems for LinkAja. The purchase is said to be in line with LinkAja’s aim to expand and strengthen its position as a Payment Services trailblazer throughout the region. The deal will empower LinkAja’s backend to enhance performance, better its digital growth strategy, and accelerate financial inclusion across the country.
Arttha Logo (PRNewsfoto/PureSoftware)
LinkAja will be benefited from Arttha’s cloud-based platform as a service solution for its core functionalities, including account management, merchant management, transaction management, and real-time GL, among others.
Arttha’s digital payments enable its customers to make transactions on the go with the wallet platform’s multiple payment and financial services such as P2P, P2M, G2P, Payroll, etc. Arttha also offers NFC and QR code-based proximity payments and multi-channel support.
“Indonesia is still heavily reliant on cash, and there are millions of people who are yet to be exposed to digital payments or able to take advantage of smartphone-led modern financial services,” said Manish Sharma, Chief Executive Officer of PureSoftware. He further added, “It feels great to get an opportunity to be associated with a leading payment service provider like LinkAja. By leveraging Arttha’s digital wallet capabilities, LinkAja will deliver hyper-personalized experiences to customers which directly impact customer service, efficiency, agility, and growth. We take pride in adding value to the offerings of LinkAja, and at the same time, we wish to thank PT Fintek Karya Nusantara for the strategic collaboration as they continue to serve the country with a goal of improving financial inclusion in Indonesia.”
About PureSoftware and Arttha:
PureSoftware is a software product and services company that focuses on driving a differentiated customer experience, accelerating cycle time, and improving business outcomes through the integration of digital solutions, robotic automation, and non-linear commercial models. Arttha, from PureSoftware, is one of the fastest-growing financial technology platforms. It helps businesses embrace digital solutions in the areas of consumer and MSME banking, agency/ branchless banking, microfinance, payments, and merchant management. Delivering value for almost a decade, Arttha’s microservices-based cloud-ready architecture is increasingly the choice of banks and fintech service providers looking to expand their digital offerings.