Our Team

Anil Baid

Anil Baid

Board Director
As the President and Chief Strategy Officer of PureSoftware and former CEO at Solutions Infosystems, Anil brings a wealth of hands-on experience to the table. His modest leadership, strategical approach, and humble persona make him the most approachable for clients around the world. He has earned the goodwill of clients across domains, like telecom, pharmaceuticals, process automation, casino gaming, and ISPs. The characteristic parameters that Anil continually reinforces, in everything PureSoftware undertakes, are Quality, Timely delivery, and Flexibility in approach. He believes in providing the expertise of a large firm without the red tape, baggage and without convoluted excuses or deployment delays. Attention to detail in every aspect of PS’s deliverables, and managing all affairs in a responsive, transparent, and ethical way. His goal is to create mutual value by building and strengthening strategic client relationships, whether it requires us to stretch, think out of the box or be flexible, he makes it happen.
Manish Sharma

Manish Sharma

Board Director
Manish Sharma is the Chief Executive Officer of PureSoftware & ‘arttha’, a global information technology company focused on Digital Platforms and Services. He is an accomplished leader in the Information Technology Industry with more than two decades of experience across the globe, especially emerging and frontier markets. He Co-Founded the APJ business at PureSoftware and is leading a passionate team focused on Digital Platforms in Clinical Trials, Fintech, IoT and IT Services. Based in Singapore, Manish is also an Advisor to multiple technology start-ups and is passionate about fintech, insure-Tech and Digital Platforms. He enjoys reading and public speaking.
Richard House

Richard House

Board Director
Richard House is a Member Board of Directors at PureSoftware. Richard served as Vice President of Global Software and Systems Development at NXP Semiconductor’s Digital Networking Group where he is focused on transforming traditional semiconductor software development by focusing on Customer vertical market solutions and implementing widespread modern agile development processes. With impressive working experience in diverse areas, he brings specific expertise in bringing novel products and technologies to the market. Richard is widely recognized for strong people skills, broad technical aptitude, and the ability to adapt, prioritize, and make sound decisions.
Surendra Lunia

Surendra Lunia

Board Director
Mr. Surendra Lunia has more than 26 years of industry experience as a senior member of the corporate teams mainly in media and telecom sectors. As a Chartered Accountant, he started his career with A.F. Ferguson & Co., before joining the Indian Express Group in 1988. He worked with the Indian Express group till 1998 in different capacities as General Manager holding charge of Corporate Affairs, and new projects. He Joined HFCL Infotel Limited, a Telecom service provider in the year 2000 and as the CEO was responsible for the group’s foray into pan India telecom services. Infotel Group was established by him in the year 2009 and as the Managing Director of the holding company Infotel Business Solutions Limited, has been responsible for incubating and managing various businesses in the Telecom, Information technology and e-Commerce domains.

Board Advisors

Gavin Isaacs

Gavin Isaacs

Board Advisor
Gavin Isaacs is a Board Advisor at PureSoftware. He is a renowned gaming industry leader with extensive experience in various organizations. Gavin brings more than 20 years of experience in the gaming industry. He currently chairs SBTech, a sports betting and gaming technology solutions provider, and is the Director of Galaxy Gaming Inc. He has also spent over four years as CEO and Vice Chairman of Scientific Games during which the global lottery and gaming supplier’s annual revenue doubled to $2.9bn in two years. During a two-decade-plus career in gaming, Isaacs has held top positions in Scientific Games Corporation, MacAndrews & Forbes, and SHFL Entertainment, to name a few. With gaming continuously undergoing rapid transformation, Gavin has been bringing valuable counsel and foresight in making more inroads for the growth in organizations of his association.
Ashok Bhat

Ashok Bhat

Board Advisor
Ashok Bhat is a Board Advisor at PureSoftware. Based in London, United Kingdom, Ashok brings more than two and a half decades of experience of serving Pharma Tech. In his most recent role, he was the Global Vice President- Customer Innovation at Oracle Corporation. He has also held senior roles in pharmaceutical companies, including GSK and Celltech, before foraying into the life sciences and healthcare software industry with a focus on providing Software-as-a-Service to global majors. His depth of experience in Clinical Development, Data Science, Cloud Computing, SaaS, and related areas will strengthen the company’s ability to deliver on sustainable growth. He has been widely recognized for helping and advising technology companies grow and become leaders in providing Life Sciences technology solutions.
Anil Baid

Anil Baid

President & Chief Strategy Officer
As the President and Chief Strategy Officer of PureSoftware and former CEO at Solutions Infosystems, Anil brings a wealth of hands-on experience to the table. His modest leadership, strategical approach, and humble persona make him the most approachable for clients around the world. He has earned the goodwill of clients across domains, like telecom, pharmaceuticals, process automation, casino gaming, and ISPs. The characteristic parameters that Anil continually reinforces, in everything PureSoftware undertakes, are Quality, Timely delivery, and Flexibility in approach. He believes in providing the expertise of a large firm without the red tape, baggage and without convoluted excuses or deployment delays. Attention to detail in every aspect of PS’s deliverables, and managing all affairs in a responsive, transparent, and ethical way. His goal is to create mutual value by building and strengthening strategic client relationships, whether it requires us to stretch, think out of the box or be flexible, he makes it happen.
Manish Sharma

Manish Sharma

Chief Executive Officer
Manish is the Chief Executive Officer of PureSoftware & ‘arttha’, a global information technology company focused on Digital Platforms and Services. He is an accomplished leader in Information Technology Industry with 25+ years of experience across the globe especially, emerging and frontier markets, where he led businesses across the Asia Pacific, Japan & Middle East. Manish was previously Business Head and Vice President – South East Asia & Greater China, Diversified Verticals with HCL Technologies, based out of Singapore. He has also held leadership positions in the past in Tech Mahindra, Mahindra Satyam. and TCS. Manish started his career in Engineering & Construction Industry and worked in the Middle East and India. Manish holds an Engineering Degree. Manish is passionate about technology trends, building teams out of individuals and order out of chaos. He enjoys reading and public speaking. He is an ardent believer of Digital, Cloud & Enterprise Mobility platform-based solutions.
Sameer Jain

Sameer Jain

Chief Business Officer
Sameer is the Chief Business Officer and leads all business operations and India Sales. He brings in over 25 years of experience in the IT industry. Prior to joining PureSoftware held leadership positions with Virtusa and HCL Technologies. At Virtusa, he was the global head of Application Outsourcing Group and was instrumental in setting up the practice and driving differentiated propositions and solutions for the market. While at HCL Technologies he has played different roles including a 10-year stint in Europe. In Europe, he led the Benelux operations and later led the Lifesciences and Healthcare vertical for HCL Europe. In India, he led and won several large deals as part of the Strategic Deals Group aligned with the CEO’s office. He firmly believes in aligning to the digital trends and in driving automation across all spheres of IT to drive efficiencies. His motto is “If you do what you did, you will get what you got” so one should keep changing and reinventing with time. Sameer holds a Master's degree in Business Administration and a Bachelors degree in Engineering.
Tushar Bhatkar

Tushar Bhatkar

Chief Technology Officer
Tushar enables the implementation of business strategies that let our clients achieve their goals and excel at their IT journeys. He brings to the table a unique blend of executive acumen, distributed team-building, solutions design and execution with a focus on strong ROI. He is credited with designing over a hundred solutions for global businesses, in domains such as payments, retail, banking, pharmaceuticals, casino gaming, and telecom. Multiple patents in the areas of payments, unstructured data management, and algorithmic trading, are just some of the prise that sits on his achievement shelf. He is the CTO at PureSoftware and a founding member at ‘arttha’, a financial payment platform. Prior to this, he worked as the CTO at Future group, where he directed all IT resource planning, budgeting, and operational initiatives.
Rajiv Gajria

Rajiv Gajria

Vice President – Life Sciences and Hitech
Rajiv Gajria is the Vice President – Life Sciences and Hitech Strategic Accounts at PureSoftware. He brings over two decades of executive and leadership experience in building and leading high-performance teams in professional services, products, and platforms. An IIM Bangalore Alumni, he recently served as VP, Global Services of CA Technologies, where he oversaw Global Services Delivery spanning across 30 countries and led the transition and go to market strategy of the CA Professional Services organization through an acquisition by Broadcom and subsequently by HCL Technologies. Rajiv also held several leadership and consulting roles at Oracle where he led Product Services and Support for over 15 years. He built the Oracle Health Sciences, Global Services COE from ground up to develop a platform to industrialize managed services and help hundreds of Life Sciences customers through their digital transformation journey. Rajiv is passionate about Enterprise Cloud Transformation, SaaS, Databases and Life Sciences tech. In his spare time, he enjoys spending time with his family, cycling, hiking, and travelling.
Udeet Bhagat

Udeet Bhagat

Vice-President
Udeet Bhagat is Vice-President at PureSoftware and is the business head for Arttha. Udeet runs his magic from Singapore. Over the past 15 years, Udeet has been working with financial services firms including global banks and insurers helping them adopt technology solutions for Digital Transformations from the emergence of multi-channel banking to the approach towards branchless and virtual banking. Prior to his current role with PureSoftware, Udeet managed the financial services business in North Asia for a global System Integration & consulting firm. He is passionate about financial inclusion and leveraging technology for increasing access to finance for the underserved categories of the population. The computer Science graduate received his Master of Management Studies degree from the University of Mumbai.
Kuldeep Singh

Kuldeep Singh

Senior Director - Software
Kuldeep is Senior Director-Software Services and brings in over 21 years of IT Industry experience. Prior to joining PureSoftware he held leadership positions with HCL Technologies, Headstrong, and Genpact (earlier GECIS). At Headstrong, he worked as a Technology expert for Capital Market customers optimizing solutions and processes. With Genpact, he created and implemented Strategies & Roadmaps for various Business Streams. During the 16 years stint with HCL Technologies, he led Transition Management, Application Support and Maintenance for large engagements and Transformation Initiatives for different types of Engagement Operational Models like Integrated Service Delivery, Multi- Service Delivery for customers across the USA, Europe, and Southeast Asia. He carries domain experience across Retail, Consumer Packaged Goods, Beverages, Publishing, Investment Banking, Private Wealth Management, Supply Chain and Logistics. He holds a Master’s degree in Computer Applications and firmly believes that “Passion, Process and Performance” can transform unique challenges into opportunities and convert operational benefits to business benefits. A sportsman in his past avatar, he is passionate about fitness and lives by motto “Passion Drives !”.
Sweety Nair

Sweety Nair

Director - Human Resources
Sweety Nair is the Director – Human Resources and she brings in over 16 years of experience in the IT industry. Prior to joining PureSoftware, she has worked with Fujitsu Consulting and KPIT Technologies in leadership roles having managed HR functions across international locations and business units. She has experience ranging from setting up HR practices to PCMM initiatives, Organization Design, Performance Management, Career Architecture & Development, M&A, Leadership development, Succession Planning, and International HR. A Postgraduate in Business Management from XLRI Jamshedpur and a Computer Science Engineer, she believes in the philosophy that “Success is the sum of small efforts repeated day in and day out!”